Monday, November 9, 2009

What is a truly innovative business?

Morgan Witzel of the Los Angeles Times recently looked at the book "The Design of Business: Why Design Thinking Is the Next Competitive Advantage" by Roger Martin, the Dean of Rotman School of Management at the University of Toronto. In this book, he states that the key to success is design thinking, and taking all of the creative talents of your team and sending them towards one goal. Businesses, for the most part, have been relying on two models: the analytical and the intuitive. Martin then spends the book focusing on why it is important to harness both models. Do you harness your innovation analytically or intuitively? Do you think your innovation could grow if you combined them? Read the full article here.

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