Friday, September 4, 2009

Where does innovation come from?

In a recent article at Miller-McCune, they have an article discussing innovation and where it comes from. Many companies really have no deep understanding about innovation and where it comes from, and instead, they just follow the latest idea. But how are companies suppose to overcome this?

The article looks at how many companies with great innovations are finding new ways to use old technologies, and these are the greatest innovations. They give example of fire, which became a building block for the next technologies to be innovated. Read the full article here.

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