Monday, August 10, 2009

Quiznos Drives Innovation Through Flex-Plan

Quiznos has developed an innovation strategy that is set to appeal to customers and the bottom line of franchise owners. Citing economic challenges, Quizno's CEO, Rick Schaden presented the Flex-Plan strategy recently to shareholders of the sandwich franchise.

According to the press release, "Quiznos’ Flex Plan allows for simultaneous development of many different products, varying based on price point and balancing consumer taste with product cost. The plan is a guide for future product innovation at Quiznos, allowing the company to respond proactively to consumer feedback."

“This economy presents unique challenges, particularly as consumer confidence ebbs and flows,” said Schaden. “We knew there was a better way to address the changes that came with this economy. By preparing for eventualities, we’re taking the guesswork and delay out of product innovation and allowing for an immediate response to customer feedback. It’s better for our customers and it’s better for our franchise owners.”

What do you think of Schaden's strategy for product development and innovation? We'd like to hear your thoughts.

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