Thursday, March 19, 2009

Hollywood Looks at Corporate Innovation

Chuck Salter of FastCompany.com, recently interviewed Tony Gilroy, whose new film, Duplicity, stars Julia Roberts and Clive Owen, to discuss why Gilroy makes movies about business's dark side and how spying can trump innovation. For our purposes, Salter asks Gilroy one question that we all should mull over when thinking about innovation:

Salter: One of the CEOs in Duplicity says that companies are focused on stealing ideas rather than innovating. How much does this actually go on?

Gilroy: That's the character's worldview. He's addressing the military wing of his company and making a Battle of Britain call-to-arms kind of speech. I don't think that's entirely the case, but this corporate espionage thing is huge. If you're going to spend $60 million to develop a product and take five years to do it, I could spend $2 million on intelligence -- equipment, personnel, whatever I need -- and I could have your $60 million investment for $2 million.

We encourage you to read the rest of the article here. What do you think about corporate innovation or espionage? Let us know your thoughts.

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