Tuesday, January 27, 2009

Innovation 3.0

Bernard Lunn's blog post at ReadWriteWeb.com discusses the evolution of "innovation management" and how social media has a significant role to play. Lunn theorizes that we are moving toward a path where social media might enable a third wave of innovation management, or, "Innovation 3.0," which he outlines as:

Leveraging social media. The potential exists to get the best of both the 1.0 and 2.0 worlds. The 1.0 internal R&D labs did not suffer integration issues but usually missed the big innovation opportunities that were achieved by acquiring start-ups. Social media offers the alluring possibility of harnessing outside innovation without the integration issues.

Lunn also describes his version of Innovation 1.0 and 2.0.

Review the post and discern if you agree or disagree with Lunn's theories on the future of Innovation.

Be sure to share with us here or on our LinkedIn group.

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