Friday, January 30, 2009

Dev Patnaik: The New York Times Interview

Elizabeth Olson from the New York Times, interviewed BrightSights' Dev Patnik on Saturday's edition regarding his upcoming book release, “Wired to Care: How Companies Prosper When They Create Widespread Empathy."

In the interview, argues in the book that it is not the lack of innovation that hampers companies, but the “empathy gap” — the chasm between employees in organizations and the people that they serve. Companies, he said, “do a good job of stamping empathy out of employees, then are surprised when employees make poor decisions or try to sell things that people don’t need.”

To read more from their discussion, please click here.

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