Thursday, October 30, 2008

AG Lafley talks about consumer insight

At the Front End of Innovation website, we've recently added the second part of AG Lafley's keynote talk from the 2008 FEI US event. We invite you to watch. Part two focuses on how Proctor and Gamble and AG Lafley got reacquainted with their customers, and began to create new products according to what they observed in the natural environment of their customers.

No comments:

Clicky Web Analytics