Tuesday, September 23, 2008

Learn New Methods to Uncover Consumer Needs - A Case Study

The Front End of Innovation and BuzzBack Market Research have put together a complimentary one hour web seminar on Thursday, October 2nd from 2:00 to 3:00 EDT. Brendan Light, the SVP of Research and Product Development of BuzzBack Market Research is the featured speaker. To sure to register for this free webinar and mention priority code MWS0014BL. Here’s a brief description of the webinar:

Using a case study approach, BuzzBack will showcase its recent research on US and UK consumer attitudes to Sustainability and “Being Green,” and how unique interactive techniques were used to develop traditional quantitative data and qualitative insights in the same online research study. Examples given will show how improved digital approaches can infuse your research and help you think about online research in a new way. This approach was awarded the 2007 MRS/ASC Technology Effectiveness Award.

What you will learn by attending:

  • Understand new online research techniques to gain richer, more emotional understanding of respondents’ attitudes
  • Ways to utilize research techniques to gain more useful customer input in the early phases of product development
  • How the Internet can be used to change your research from the boring, “click-a-radio-button” survey to a respondent interaction that is much more interesting and engaging
  • Review examples of research findings from recent research on US and UK consumer attitudes towards what “being green” means to them
Register for the free web seminar by clicking on the following link:
https://www1.gotomeeting.com/register/346754906

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