Wednesday, June 18, 2008

New Videocast on Biomimicry

One of our colleagues, Parna Sarkar, of Invention Machine, has shared with us the latest edition their series on Sustainable Innovation podcasts.

John Bradford, Vice President of Operations and R&D at Interface, as well as one of FEI 2008’s speakers, discusses how Interface mimics nature to create eco-friendly products and also offers tips on product innovation through biomimicry. Currently a leader in the carpet business, this company is using biomimicry to help their products and processes to become more sustainable, from the manufacturing process to the marketing process. Biomimicry is the study of nature’s processes in order to create a more sustainable way to innovate and improve today’s problems.

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