Wednesday, March 19, 2008

What Makes Google so Innovative?

Every innovative company must adhere to certain guidelines and rules in order to stay ahead of the game. Marissa Mayer, Google VP of search products and user experience, shares 9 principles of innovation that give Google its edge in this article on FastCompany.com

Marissa’s 2nd principle caught my eye:

2. IDEAS COME FROM EVERYWHERE

"We have this great internal list where people post new ideas and everyone can go on and see them. It's like a voting pool where you can say how good or bad you think an idea is. Those comments lead to new ideas."

That means that no ideas get overlooked at Google. Innovative ideas do not only flow from corporate execs, but also from middle management and even below that. Many organizations make the mistake of not listening to all employees; don’t make the same mistake in your company. Read the rest of the article to see what principles you currently follow in your business.

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