Thursday, March 6, 2008

Nike + Apple

Yesterday, we reported that Apple was number one on the list of most innovative organization and Nike was number two. So is it any surprise that these two are working together to innovate your work out time? According to Creativity and Innovation these two have announced another key innovation this week to help enhance you work out while you run.

These two are working with major gym equipment manufactures to make these devices compatible with your iPod nanos, so that they can track your workout. The machines will automatically track your workout and then when you plug your iPod into your computer, the results will be transmitted to nikeplus.com via your ITunes account. This way, you or your personal trainer can track your progress enhancing your future workouts. Apple believes that this collaboration will bring them 5% to 10% more sales of the Nano iPod in 2009.

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