Tuesday, March 18, 2008

Innovation Myths

Often at times we hold certain misconceptions of innovation within organizations. I came across this list of 10 Innovation Myths on the Innovation 2.0 and… blog and it stirs up some interesting notes.

One of my favorite myths listed is number 10, “We don’t innovate around here any more”. I wholeheartedly agree that employees are always innovating and that the innovations are no longer differentiating companies. Innovation does not entail slapping on a new feature on an existing product; consumers see little or no difference in this with competitors’ innovations. When this happens, companies play a game I like to called price-wars since there is little to distinguish between products.

You will find several more myths that I’m sure you are too familiar with in your organization…Which myth or myths currently define your business innovation practices?

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