Monday, March 3, 2008

Innovate to save the planet

In an article at Sattler Clothing, they shed light on what Proctor and Gamble are trying to do to help the environment. One of Proctor and Gamble’s goals is to reduce it’s carbon emission by 3%. It has four years left in its current plan. So what have they done to put this plan into action? They’ve decided not only must their innovations help save the planet, but they must add benefit to the user as well.


Two products it has innovated on are Tide Coldwater and Pampers. Tide Coldwater’s fame is that it would decrease energy used in the home by 3%, saving 34 million tons of CO2 released into the air as well as $63 of utilities a year for a family. As for Pampers, they’ve reduced the weight of both the diapers and packaging reducing the waste.

Not only is collaboration working for Proctor and Gamble, they’re doing it to help out our planet. What's your company's plan to go green?

1 comment:

Dave said...

Jennifer,
Really enjoy your site and thanks for visiting us at Sattler Clothing. Some of the most exciting innovations these days, in my opinion, are coming from the industries related to sustainability. There are so many products and technologies emerging that offer the same functionality or better than existing products and yet are far better for the environment. Hymini, for example, offers handheld wind energy generation to power iPods, phones, etc.

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