Friday, March 7, 2008

Green Innovation: Invest or Die

It’s time to start looking at investment strategies for green innovation for the new year. This latest post on Marketing Green shows us that most marketers take their time and delay investments because they don’t see an attractive ROI just yet.

Companies are beginning to invest in green innovation, but not enough…In order to reap the full benefits of green design, organizations must be willing to gruel it out. Businesses that decide to wait it out will be rewarded in the long run. We never said it would be easy…

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