Tuesday, March 11, 2008

Google: On the Forefront of Ad Innovation


Google is already a powerhouse in tailoring specific ads to people, but its ads on social networking sites have not performed as well. According to this article on CNN, Google has recognized this dilemma in social networking sites, and is aiming to gain a “very significant position” in the ad display marketplace.

Of course, this move will be made a lot easier since Google has recently acquired DoubleClick Inc, the leading provider of display ads. This is why Google remains ahead of the game...Engineers at Google are able to find problems and instead of cheating the system, they discover new ways to provide solutions for it. This clearly can be defined as innovation.

When can we expect other search engines to step up their innovative processes and come out with a similar ad application? For now at least, it seems as if Google stands alone…

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