Monday, February 25, 2008

The Long Road to Innovation

Innovation, the thing about it is everyone likes to talk about it, not many people actually put much thought into it. The catch is when someone strikes gold, everyone’s on the bandwagon. In a recent post at Innovating to Win, they wrote a piece called “The Lonely Voice of Innovation.”

A true innovator sees innovation around every corner, as well as how many simple day to day things can be improved to more efficiently work.

The four basic parts that the majority of businesses choose to focus on are:
- Intensifying global competition, economic uncertainly
- Pervasive commoditization
- Antiquation of intellectual assets
- The generational transformation of the workforce make the need for reliable


With these problems facing everyone, it’s not a surprise that 70% of CEOs have innovation as a priority in the future.

So what can you, as the innovator of your company, do? It’s simple, just keep at it. Try to explain to your employees on their terms what your goal is for your innovation. Once an idea takes off, everyone will be interested.

3 comments:

martin said...

We all probably agree on this: Recession cals for inovation and it will be a key driver for the rest of everything. With the credit crunch there is is enough capital to invest in executable ideas and start-ups. The key is where we want to see our kids in next 10-15 years. Not what has been done but what else can be done. Better, Faster, more cost efficient.

Jennifer said...

Martin, thanks for reading our blog. I agree that when it comes to innovation, it can’t be the fastest and easiest fix. We have to think very long term so that the next generation feels the effects of what we’re doing today.

martin said...

I agre on that one. Nobody said it would be easy :); yes we all are shaping the future and setting up a milestones for our kids. From USA to Switzerland to Australia. What will happen is that it will not be the money but the ability to use the potential of every kids. No pushing, expaineing, observing ... He wants to be a pianist well ok, do not push him to be a lawer. Street wise will matter the most in the history of mankind. More than ever. Schools in general do not have the capacity to learn people to think. It will be enormous competitive landscape and as Drucker said threat/opportunity. that's it. And time will be the most valuable thing! nobody can buy that one.

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