Monday, February 25, 2008

Kenneth Cole: Taking Innovation to New Heights

After 25 years of leading the fashion world in innovation and consistently providing us with cutting edge ad campaigns what is next for the entrepreneur Kenneth Cole? Kenneth Cole has recently embraced the blogosphere and launched the AWEARNESS blog which will address major social issues. Kenneth Cole discusses these points which are relevant to him and his company:

“I want to embrace this freshly released outpouring of opinions, loves, hates, fears and desires under four pillars of discussion that are part of the DNA of my Company and myself: Social Rights, Hard Times, Well-being and Political Landscape.”

Can we see other fashion designers and innovators follow suit with social awareness blogs? Just like the Red Campaign has sparked up interest within this generation, can fashion design do the same?

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